Business assessment · Tree removal

Proper Tree Care

Tree removal · Coburg VIC (per its Google listing; no street address on the website)

Evidence confidence: Moderate
Visit propertreecare.com.au ↗
Our two cents

Best suited to inner-north homes and schools.

Proper Tree Care is a small, family-run arborist business in Melbourne's inner north, launched in 2021 by Jordan Preece, who cites more than 10 years in the industry in Australia and the UK. It offers removal, pruning and tree health work, has a Google rating of 4.9 from 249 reviews, and is a silver sponsor of the Victorian Tree Industry Organisation. It suits inner-north homes and schools. It is a younger business with no published pricing, phone number or arborist qualification levels.

Worth considering for

Check before booking

  • Business launched in 2021, so its own track record is about five years.
  • No phone number, street address or pricing on the website.
  • No AQF qualification levels stated for the owner or crew.
  • Not verified: Insurance certificate and amount, AQF qualifications, Accrediting body behind 'Certified & accredited', Government clients referred to.

How the score adds up.

Method v1 · Tree removal
Expertise and capability 15 / 25 Tree specialist with an owner citing 10+ years' experience, but the business dates from 2021 and no qualifications are stated.
Evidence of work 15 / 25 A few specific jobs with suburbs and species, plus client logos; the gallery itself has no captions.
Customer experience 20 / 20 Google 4.9 from 249 reviews.
Transparency 9 / 15 ABN shown and process described, but no phone number, street address or pricing on the site.
Professional standards 10.5 / 15 VTIO silver sponsorship independently listed; $20 million liability and WorkSafe compliance are claims without certificates or AQF levels.

Total: 70/100 (method v1). Points are rounded for display; the total is rounded once from exact values. Compare scores only within the same category. This is an editorial assessment, not a customer rating.

What the assessment is based on.

Strong independent review sample and ABR/VTIO confirmation, but a young business with few stated qualifications.

Research basis: desk research, checked 28 October 2026. No service was purchased or tested, and no first-hand experience is claimed.

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