Business assessment · GEO agencies

Online Marketing Gurus

GEO agencies · Melbourne CBD office; head office in Crows Nest NSW

Evidence confidence: Moderate
Visit onlinemarketinggurus.com.au ↗
Our two cents

Best suited to national brands, multi-channel search.

Online Marketing Gurus is a national search agency headquartered in Crows Nest, Sydney, with a Melbourne office listed on Elizabeth Street. Its generative AI SEO page shows more named-client GEO results than any other agency here, including a 59% rise in AI Overview share of voice for Safety Xpress over six months. It suits national brands wanting GEO from a large team. Melbourne buyers should note the local office looks small, and its Google listing shows a different Melbourne address.

Worth considering for

Check before booking

  • Sydney-headquartered; its Melbourne Google listing (425 Smith St, 9 reviews) does not match the Melbourne address on its website (152 Elizabeth St).
  • GEO figures are self-reported and several lack baselines or time periods; the 1001 Optometry headline calls a total web traffic figure AI search traffic.
  • No pricing published; the free audit is described as 'valued at $4,000'.
  • Not verified: Melbourne office staffing, GEO case study methodology, Global Agency Awards claim, Pricing, Insurance.

How the score adds up.

Method v1 · GEO agencies
Expertise and capability 20 / 25 Established national search agency (2012) with a described GEO process, a named GEO framework author and AI-source reporting in its own dashboard. GEO practitioners are not profiled in detail.
Evidence of work 20 / 25 The most named-client GEO results of any agency assessed, covering AI traffic, AI-attributed revenue and AI Overview citations. All figures are self-reported, several lack timeframes or baselines, and none are Melbourne clients we could confirm.
Customer experience 18 / 20 Google 4.9 from 618 on the Sydney head office profile and Clutch 4.7 from 60 would score 5, but the Melbourne listing has 4.6 from 9. Reviews are agency-wide, not GEO-specific.
Transparency 9 / 15 Process and reporting explained and office addresses listed, but no pricing, no ABN on the contact page, and the Melbourne address on its site differs from its Melbourne Google listing.
Professional standards 10.5 / 15 An APAC Search Awards 2025 win is verified but is for AI in paid search. Its GEO page makes no guarantee, but does not set out what cannot be guaranteed.

Total: 78/100 (method v1). Points are rounded for display; the total is rounded once from exact values. Compare scores only within the same category. This is an editorial assessment, not a customer rating.

What the assessment is based on.

GEO page, contact page, Google profiles, Clutch, ABR search and APAC winners list loaded. Melbourne presence is thin and inconsistent, and GEO results are self-reported.

Research basis: desk research, checked 28 October 2026. No service was purchased or tested, and no first-hand experience is claimed.

Something needs correcting?

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