Business assessment · GEO agencies

nimbl

GEO agencies · Office in Richmond VIC

Evidence confidence: Moderate
Visit nimbl.com.au ↗
Our two cents

Best suited to small businesses wanting senior attention.

nimbl is a boutique Richmond agency run by co-founders Josh Moloney and Jarret Barber, each with about 15 years in digital, offering AI SEO with dedicated ChatGPT and Perplexity pages. Its 30 Google reviews average 5.0. It suits small and mid-sized Melbourne businesses that want senior people on the account. The caveat: its AI SEO method is described in general terms, with no named tracking tools or AI-specific client results, so ask for a sample AI visibility report.

Worth considering for

  • Senior, named leadership and SEO team on a boutique model [nimbl.com.au]
  • Google rating of 5.0 from 30 reviews [google.com]
  • Dedicated AI SEO service with platform pages for ChatGPT and Perplexity [nimbl.com.au]

Check before booking

  • No AI visibility or citation results published.
  • AI SEO reporting is promised but not described in terms of prompts, platforms or metrics.
  • No pricing published.
  • Not verified: Founding year, APAC Search Awards finalist claims, Pricing, Insurance.

How the score adds up.

Method v1 · GEO agencies
Expertise and capability 15 / 25 Established boutique (ABN 2015) with experienced co-founders and a named SEO team, plus AI SEO pages for ChatGPT and Perplexity. The method is described generally, with no named AI tracking tools or metrics.
Evidence of work 12.5 / 25 SEO and paid media results shown, but no AI visibility or citation outcomes. Partial evidence for GEO.
Customer experience 16 / 20 Google 5.0 from 30 reviews (4.5+ with 30+). Reviews cover the agency overall, not GEO specifically.
Transparency 9 / 15 Address, phone and named leadership published. No pricing; the AI SEO page says cost depends on competition, objectives and site state.
Professional standards 9 / 15 Award finalist claims only, none verified independently. No guarantee language found, but no stated measurement framework for AI visibility either.

Total: 62/100 (method v1). Points are rounded for display; the total is rounded once from exact values. Compare scores only within the same category. This is an editorial assessment, not a customer rating.

What the assessment is based on.

Homepage, AI SEO page and team page loaded, plus Google and ABR. No independent credentials found.

  • Google Business Profile rating 5 from 30 reviews (and 1 more)
    google.com (opens in a new tab)     Independent sourceChecked 28 October 2026
  • APAC Search Awards finalists, including Best Integrated Campaign (and 2 more)
    nimbl.com.au (opens in a new tab)     Business’s own claimChecked 28 October 2026
  • ABN 66 607 131 000 registered on the ABR: NIMBL Pty Ltd, VIC 3121, ABN active from 17 Jul 2015
    abr.business.gov.au (opens in a new tab)     Independent sourceChecked 28 October 2026
  • AI SEO page names the SEO team (Jarret Barber, Cuong Nguyen, Isaac Wiles, Matthew Song) and links SEO case studies; no AI-specific results shown (and 1 more)
    nimbl.com.au (opens in a new tab)     Business’s own claimChecked 28 October 2026
  • Homepage case cards report paid media and brand results (e.g. 40% conversion rate via Google Ads, +22% revenue via paid media) and a client testimonial citing a threefold online revenue increase since 2015
    nimbl.com.au (opens in a new tab)     Business’s own claimChecked 28 October 2026

Research basis: desk research, checked 28 October 2026. No service was purchased or tested, and no first-hand experience is claimed.

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