Business assessment · GEO agencies

Luminary

GEO agencies · Office in Melbourne CBD

Evidence confidence: Moderate
Visit luminary.com ↗
Our two cents

Best suited to enterprise sites with web rebuilds.

Luminary is a Melbourne CBD digital agency, founded in 1999 and B Corp certified, whose GEO service is led by SEO and GEO Principal Shayna Burns and benchmarks clients with named tools such as Profound and Scrunch. Its IFM Investors GEO work reports a 36% share of AI visibility in Australia across 168 prompts. It suits large organisations pairing GEO with a website build or retainer. The caveat is customer feedback: only eight Google reviews, so ask for references.

Worth considering for

Check before booking

  • Only 8 Google reviews, so independent client feedback is thin.
  • GEO is sold within website projects or a 'Grow' retainer rather than as a standalone service, which may not suit smaller buyers.
  • No pricing published; its directory listing elsewhere cites a $25,000+ minimum project size, which we did not confirm on Luminary's own site.
  • Not verified: Financial Services Forum award (independent source), ABN, Pricing or minimum budget, Insurance.

How the score adds up.

Method v1 · GEO agencies
Expertise and capability 22.5 / 25 Long-established agency (1999) with a named SEO and GEO Principal, a detailed GEO method covering rendering, llms.txt, schema and content design, named measurement tools and published GEO guides. It is a digital experience agency first, not a search specialist.
Evidence of work 17.5 / 25 One detailed, named GEO engagement (IFM Investors) with prompt counts and share-of-visibility figures. Other case studies cover web builds without AI outcomes.
Customer experience 8 / 20 Google 5.0 but from only 8 reviews, several years old. Too few independent reviews to judge, and none are GEO-specific.
Transparency 9 / 15 GEO phases and deliverables clearly described, offices and phone listed. No pricing and no ABN shown.
Professional standards 12 / 15 B Corp certification verified independently; GEO award is self-reported. Measurement approach is well documented, but the page does not say what cannot be guaranteed.

Total: 69/100 (method v1). Points are rounded for display; the total is rounded once from exact values. Compare scores only within the same category. This is an editorial assessment, not a customer rating.

What the assessment is based on.

GEO page, award post, about and contact pages, Google and B Lab loaded. Strong method evidence, but very few independent reviews and the award is reported only by Luminary.

  • Google Business Profile rating 5 from 8 reviews
    google.com (opens in a new tab)     Independent sourceChecked 28 October 2026
  • Certified B Corporation since March 2021, overall B Impact score 85.6 (and 1 more)
    bcorporation.net (opens in a new tab)     Independent sourceChecked 28 October 2026
  • Most Transformative Agency Partnership Award, Financial Services Forum awards (London, 2026), for its GEO strategy with IFM Investors (and 2 more)
    luminary.com (opens in a new tab)     Business’s own claimChecked 28 October 2026
  • Shayna Burns, SEO and GEO Principal, oversees GEO from audit through execution and training (and 2 more)
    luminary.com (opens in a new tab)     Business’s own claimChecked 28 October 2026

Research basis: desk research, checked 28 October 2026. No service was purchased or tested, and no first-hand experience is claimed.

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