Business assessments · SEO agencies + GEO agencies

Impressive

Assessed separately for SEO agencies in Melbourne and GEO agencies in Melbourne. Each category has its own score.

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SEO agencies · Melbourne

No. 3 of 9 in SEO agencies, Melbourne

Evidence confidence: HighLast checked 28 October 2026
Our two cents

Best suited to brands combining SEO with paid.

Impressive is a Cremorne digital agency founded in 2016 that runs SEO alongside Google Ads, paid social and analytics. It suits Melbourne businesses that want SEO coordinated with paid media under one roof. Its Rail Online SEO campaign won two APAC Search Awards categories in 2025, and it holds 4.8 stars from 145 Google reviews. Its FAQ says most Australian businesses pay $3,000 to $15,000 a month for this kind of agency. The caveat: SEO is one of several channels, so check the SEO team size on your account.

Worth considering for

  • Four APAC Search Awards 2025 category wins, two for an SEO campaign [apacsearchawards.com]
  • Publishes a typical fee range and says it uses rolling terms rather than lock-in contracts [impressive.com.au]
  • About 170 reviews across Google and Clutch averaging about 4.8 [google.com]

Check before booking

  • Multi-channel agency; Clutch lists SEO at about 35% of its service focus, so confirm dedicated SEO resourcing.
  • Published fee range is for performance marketing generally, not an SEO-only quote.
  • B Corp certification not independently verified in this research.
  • Not verified: B Corp certification, SEO-only pricing, Semrush award history, Sydney and Perth office presence.

How the score adds up.

Method v1 · SEO agencies
Expertise and capability 20 / 25 Established since 2016 with SEO as a core service, backed by independent SEO category award wins. It is a multi-channel performance agency rather than an SEO-only specialist.
Evidence of work 22.5 / 25 Many named case studies, including Rail Online with specific organic metrics, and award-judged SEO campaigns.
Customer experience 20 / 20 Google 4.8 from 145 reviews plus Clutch 5.0 from 25, about 170 reviews averaging 4.8.
Transparency 12 / 15 Publishes a typical monthly fee range, rolling terms and full contact details. ABN not seen on the pages loaded; the range covers digital marketing generally, not SEO alone.
Professional standards 13.5 / 15 Four APAC Search Awards 2025 wins verified on the organiser's site and a stated no lock-in policy. B Corp status is a business claim not verified here.

Total: 88/100 (method v1). Points are rounded for display; the total is rounded once from exact values. Compare scores only within the same category. This is an editorial assessment, not a customer rating.

What the assessment is based on.

Website, ABR, Google Business Profile, Clutch and APAC Search Awards 2025 winners page loaded on 28 October 2026.

Research basis: desk research, checked 28 October 2026. No service was purchased or tested, and no first-hand experience is claimed.

GEO agencies · Melbourne

No. 2 of 10 in GEO agencies, Melbourne

Evidence confidence: HighLast checked 28 October 2026
Our two cents

Best suited to brands combining SEO and GEO.

Impressive is a Cremorne digital agency whose GEO practice is led by Digital Director Rachel Harvey and usually runs alongside SEO retainers. It holds the most relevant independently verified credential in this Melbourne list: the 2025 APAC Search Awards win for Best Use of AI In Search, with Rail Online. It suits brands wanting SEO, GEO and paid media in one place. Check its GEO figures closely, since the Kudosity numbers differ between pages, and expect no published price.

Worth considering for

Check before booking

  • GEO results are self-reported and inconsistent: Kudosity's ChatGPT figures differ between the AI SEO page and the case study page.
  • No Impressive pricing is published; the only figure is a general market range.
  • GEO is one of many services in a full-service agency, so confirm the GEO team's size and who works on your account.
  • Not verified: B Corp certification, Google partner tier, Timeframes for GEO results, Pricing, Insurance.

How the score adds up.

Method v1 · GEO agencies
Expertise and capability 22.5 / 25 Ten-year-old agency (ABN 2016) with a named GEO lead, Digital Director Rachel Harvey, and a six-part method covering LLM audits, prompt research, citation-ready FAQs and third-party brand mention outreach. GEO sits inside a broad full-service offer.
Evidence of work 20 / 25 Two named GEO cases with ChatGPT traffic and citation figures plus an award-winning AI search campaign. Figures are self-reported, Kudosity numbers conflict between pages, and timeframes are missing.
Customer experience 18 / 20 Google 4.8 from 145 reviews and Clutch 5.0 from 25 (4.8+ with 50 to 149 on the larger platform). Reviews cover the whole agency, including paid media, not GEO specifically.
Transparency 9 / 15 Clear four-step process, address and phone published; FAQ mentions fees tied to agreed performance targets. No own pricing, only a market range of $3,000 to $7,000+ per month.
Professional standards 13.5 / 15 Independently verified APAC Search Awards 2025 win in Best Use of AI In Search, plus three other 2025 wins. B Corp and partner badges are claims we did not verify; no explicit statement on what cannot be guaranteed.

Total: 83/100 (method v1). Points are rounded for display; the total is rounded once from exact values. Compare scores only within the same category. This is an editorial assessment, not a customer rating.

What the assessment is based on.

AI SEO page, case studies and company page loaded, plus Google, Clutch, ABR and the APAC Search Awards winners list. GEO results are self-reported. Impressive also publishes its own 'best AI SEO agencies Melbourne' list that ranks itself first.

Research basis: desk research, checked 28 October 2026. No service was purchased or tested, and no first-hand experience is claimed.

Something needs correcting?

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